Author: Onyi Nnebedum
There are two obvious major reasons people may not buy a product - either the product, that it doesn't seem useful enough or the price, that they can't afford it. It's not a problem if they think they can't afford it. I have in our earlier discussion under 'Attainable' given a few tips how to go about the issue of price. But it's a major issue if your potential buyers think your content or product isn't valuable enough.Now, be aware that irrespective of how good your product or content is there would be those who won't still give you that credit. But don't hinder under that to now put less effort on achieving a high standard in all you offer. Even when your content or product is getting all the praises, still work on getting it better.A new product that you are offering and without having a taste of it yet the people are already feeling that it's not useful enough, chances are that your packaging it poor; thus, not convincing enough. I say so because, at one point or the other we have bought (or have seen people buy) something to only end up regretting. That means, the product wasn't that good, yet it was able to sell. Obviously, someone had been able to present the product in such a convincing way that it was irresistible.A product or content can be the best there is and still not be selling because it is wrongly or poorly packaged (or presented). It is selling and more of it that makes anything a bestseller. Yet, something can be a bestseller and still not be the best in terms of value delivery. Such will fail in a short while.It is important to find out what works as offered in this checklist ever before starting out.In a class I was invited to talk to some young people, one smart lady as me, "As an artist, when would it be okay to conclude her work was good enough; When I feel so? Or wait until people start commenting, to judge from their feedback?" She added that there have been times she felt her work wasn't good enough only to be amazed at how people appreciated it. Yet, at other times, the works she felt she gave her best get the highest dislike. This doesn't only happen to artists - it happens to speakers, writers - content creators and producers of all kind. Well, the answer is neither in feeling or feedback but in knowing what really works. Applying the five key principles discussed in this masterpiece helps to address such questions beyond further arguments. In 'BESTSELLER CONTENT CREATION CHECKLIST', you not only be walked through the five silent bestseller key principles, you will also learn how you can start applying them immediately in determining a bestseller to invest on or in creating your own bestseller content that others wish is their brand. You will also be learning some winning lessons from over ten years of our brand consultancy.